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History of  Makeup The Evolution of Beauty Through TimeHistory of Makeup
The 2000s Era

2000s Makeup: The Face in High Definition

A European law that put an open jar on the label, a mineral powder sold on home-shopping television, red lipsticks tested for lead, cameras that showed every pore — and, by the end of the decade, makeup lessons filmed at home in Florida.

The essayThe Face in High Definition

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A 2000s collage: a drawn portrait of a young woman with long glossy hair, a sheer even complexion, a fine black winged line and a glossed mouth, paused on the screen of an open laptop, surrounded by a sifter jar of loose mineral powder and a dense round brush, a makeup airbrush, a squeeze tube of lip gloss, a slim liquid liner, a red lipstick beside a small glass test tube and a torn fashion sketch.
Commissioned illustration
2000 – 2009Screens & Scrutiny
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The 2000s Era: The Chronology

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In short

The 2000s opened with a European directive that banned testing finished cosmetics on animals from 2004 and put an open-jar symbol on the label, sold mineral powder through home-shopping television, argued in public about lead in lipstick, made makeup for high-definition cameras and ended with lessons on YouTube.

The 2000s Era at a Glance

  • Read the LabelAn open jar, a period after opening and named fragrance allergens.
  • Sold on AirMineral powder demonstrated on home-shopping television.
  • Every PoreHigh-definition cameras, and the makeup sold with their name on it.
  • In PublicLead in lipstick, retouched advertising and the tutorial online.

In the 2000s Era

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